CIM: Marketing employees paid lower wages than other sectors

Graduates entering the marketing sector may be interested by recent figures from the Chartered Institute of Marketing (CIM).

The international body discovered through a recent survey conducted on their behalf by Croner Reward that marketers are paid significantly less than their counterparts in the IT, finance and sales sectors.

However, wages for marketing professionals were found to be on the increase and are estimated to rise by a further 3.5% over the next year.

David Thorp, director of research and information at the CIM, said: 'It is disappointing to see marketers pay falling behind those of their colleagues in other functions.'

He also added that it was 'disheartening' that the results also found female marketing employees are paid less than their male colleagues.

On the other hand the engineering industry has been crying out for skilled graduates, with the Confederation of British Industry recently calling for the government to invest £120m in generating interest in the sector among school leavers.