Advertising and public relations (PR) are relatively small sectors with very high profiles. Personnel in companies and agencies are responsible for developing a company or brand’s appearance to its customers.

Advertising specialists develop advertisements, run promotional campaigns and manage media appearances.

PR specialists are proactive in getting stories and opinions to the public.

Advertising and PR in the UK is widely regarded as the best in the world, so competition for jobs is fierce. Vacancies for posts promoting charities, government departments and organisations such as the police or Territorial Army tend to be slightly less popular, although still highly sought after.

Find out more about careers in advertising and PR.