ADD ADVICE TO FAVMedia sales representative
Media sales representatives work for employers in the media industries, such as newspaper and magazine publishers and radio and TV companies.
What media sales representatives do
- develop new business by finding out who holds the advertising budget in a target organisation and arranging to speak to them
- persuade clients to buy advertising space / time in a particular medium
- explain the benefits of this medium, using statistics on readership or viewing figures as evidence
- offer a price and negotiate around it
- close the deal and record the details
- spend a great deal of time on the telephone.
Key skills for media sales representatives
- communication skills
- good telephone manner
- persuasive ability
- confident and outgoing personality
- the ability to create relationships with customers
- diplomacy and patience
- ability to work under pressure and meet targets
- numeracy.
Training to be a media sales representative
Training is normally in house and includes role-play exercises. Trainee media sales representatives usually spend a short period gaining experience without being under pressure to achieve sales, but are expected to progress rapidly.
Salaries for media sales representatives
Starting salaries of around £18,000 are typically enhanced with bonuses, although these are often based on team, rather than individual, performance.
Experienced executives reaching OTE (on-target earnings) will earn over £30,000.
