ADD ADVICE TO FAVAdvertising account handler
Advertising account handlers work in advertising agencies, acting as a link between the client and the agency.
What advertising account handlers do
- co-ordinate jobs
- chase progress of jobs
- facilitate meetings between client and members of the creative team
- monitor effectiveness of advertising campaign.
Key skills for advertising account handlers
- the ability to work under pressure
- teamworking skills
- the ability to work with a wide range of clients
- motivation
- good organisational skills
- the ability to work on a number of projects at the same time
- excellent communication skills
- the ability to absorb complicated briefs quickly
- budgetary skills
- negotiation skills
- the ability to think creatively.
Training to be an advertising account handler
Training tends to be on the job. Large agencies may run a structured training programme for trainee advertising account handlers.
The Institute of Practitioners in Advertising and the Communication Advertising and Marketing Education Foundation offer a range of courses.
Salaries for advertising account handlers
Although they are dependent on size of agency, starting salaries are usually in the region of £16,000 to £18,000, and may be higher in London.
Professional bodies
- Communication Advertising and Marketing Education Foundation
- Institute of Direct Marketing
- Institute of Practitioners in Advertising
