ADD ADVICE TO FAVMarket research executive
Market research executives work for market research consultancies or in-house marketing / research departments.
What market research executives do
- discuss with clients or managers what they wish to ascertain
- plan, implement, control, analyse and report on the market research information gathered (data collected on what organisations / people buy, need, do or think and the reasons why)
- investigate market activity
- analyse published data and statistics
- evaluate past performance of a product or service’s sales
- assess future trends
- may commission surveys
- co-ordinate research projects.
Key skills
- written and verbal communication skills
- ability to form relationships with clients
- public-speaking
- numeracy, especially statistical ability
- teamworking skills
- ability to meet tight deadlines
- negotiating skills
- confidence
- time-management
- ability to prioritise and multitask.
Training to be a market research executive
It is usual to train on the job. Some trainees attend short courses run by the Market Research Society. Some study for the Society’s diploma, which may improve career prospects.
Salaries
Starting salaries range from £18,000 to £23,000. Profit-sharing and/or bonus schemes are common. Experienced executives can earn around £30,000 and managers over £40,000.
