ADD ADVICE TO FAVCopywriter
Copywriters write creative slogans and text to promote products and services for advertising and marketing companies.
What copywriters do
- produce copy for print advertisements and promotions, and scripts for advertisements
- update websites with snappy, timely content to keep up with new products and services
- produce inviting copy for businesses’ direct marketing mailings, ensuring the mailings stay out of junk mail folders
- promote products and services by updating brochures, leaflets, flyers and media packs
- work closely with art editors and designers.
Key skills
- excellent writing skills
- creative flair
- accuracy and an eye for detail
- ability to write concise and engaging copy for different markets
- good research skills.
Training to be a copywriter
Training varies according to the size of agency but few provide formal training for copywriters.
The Communication Advertising and Marketing Education Foundation runs the Diploma in Marketing Communications, which provides the opportunity to specialise in advertising. The Institute of Practitioners in Advertising (IPA) offers a continuing professional development programme for staff employed by IPA-member agencies.
Salaries
Starting salaries range from around £15,000 to £20,000 a year, up to over £50,000 a year for copywriters working for leading agencies.
Professional bodies
- Communication Advertising and Marketing Education Foundation
- Direct Marketing Association
- Institute of Practitioners in Advertising
- Society for Editors and Proofreaders
